Privacy Policy


Who Are We

We are Alicia Mullings, with the same trading name. We are registered in England.

We are committed to maintaining the confidence and trust of visitors to our web site. Specifically, we want you to be happy to know that we will never sell, rent or trade your information with other companies for marketing purposes.

In this Privacy Policy, we have provided detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it safe.

By visiting the Alicia Mullings website, you are accepting and consenting to the practices described in this policy.

The following elements are the key principles by which we abide:


  • Your information belongs to you
  • You can control the use of your information by contacting us
  • We will only collect, store, use and share your information in a way that is detailed in this privacy policy.
  • We will protect your information using industry security safeguards and always with best practice in mind.

Types Of Data We Collect

Information you provide us:

  • Name
  • Address
  • Email address

Information we get from your use of our site:

  • Site searches
  • Shopping preferences information
  • Internet protocol (IP) address
  • Browser plug-in types and versions
  • Full Uniform Resource Locators (“URL”) clickstream to, through and from our site (including date and time)
  • Browser type and version
  • Time zone setting
  • Operating system
  • Device

Customers will also need to provide login details or credit/debit card details to process payment on our website. For this, customers will be served a secure payment hosted by our 3rd party payment merchants. Alicia Mullings do not store any details you provide at the payment stage of your purchase. Our payment providers ensure that your data is secure at all times.


We use a third-party e-commerce provider to host our website, central CRM system and email marketing platform. We have ensured that they are fully GDPR compliant as they collect and share your data with Alicia Mullings.

Website Cookies

A Cookie is a small text file that is downloaded onto your computer when you access a website. It allows the website to recognise your device and store some information about your preferences or past actions.

Our website uses cookies to collect information about browsing and purchasing behaviour by people who access our websites.  This includes information about pages viewed, products purchased and the customer journey around our websites. We will only use the data collected with Cookies to improve the service that we provide to you.


When someone visits we use a third party service to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors who visit the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow this 3rd party to make, any attempt to find out the identities of those visiting our website.

How Is The Information Used

We will only collect data that is necessary to carry out and/or improve the service we provide to our customers. Below we have provided details of additional ways in which we use your data:

Process any order made on our website. Please note your details will be passed to a courier company in order for them to deliver your purchase to you. We may retain your details for a reasonable period of time after you have completed the transaction in order to prevent fraudulant transactions and to fulfil any contractual obligations such as refunds, guarantees etc.

With your consent, we will retain your personal information and preferences to keep you informed by email and/or through other digital means including social media platforms and advertising retargeting, about products and services (including special offers, discounts, promotions, events, competitions and so on) offered by Alicia Mullings, as well as recommending those which we feel will be of particular interest to you.

Who Do We Share Your Information With

We will only share your data with third parties where we believe it to be necessary in order to provide you with the service. You have the right to access, amend, remove your data that we share or store at any time.

The contracts we hold with some third parties state information may be transferred outside of the EEA but will be stored in the most secure way if this is to happen.

It may be necessary for us to share your data with the following third parties:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter in to with you.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.
  • Payment gateway providers to enable us to take payment for your order.
  • Customer service reviewers who invite customers, on our behalf, to review our services and our products.

How Long Will We Keep Your Data

We will only keep your information for a time we believe to be necessary. You have the right to amend, remove and view the data we store for you and can do this, by getting in touch with our customer care team by emailing

Changes to Our Privacy Policy

We may make changes to our Privacy Policy from time to time. We will post any Privacy Policy changes on this page and, if the changes are significant, we will send out a detailed notification via email.

Ways to Contact Us

If you wish to contact Alicia Mullings regarding any of the information we collect or store, including making changes to your information, please contact the Alicia Mullings Customer Care team at

Telephone us on: +447577912431

All information provided by the customer and collected by Alicia Mullings is controlled by us within applicable laws and the Data Protection Act 1998.

This Privacy Policy was last updated May 2018